A Brokerage built for People
#ExperienceTheDifference
At TruHome, we are committed to redefining the home buying and selling experience through Transparency, Reliability, and Unmatched Service.
Real Estate success is defined by staying, TRU!
Be Transparent, Be Reliable, and provide Unmatched service.
"StayTru" is our guiding motto for our agents. As long as our agents uphold the TRUstandard, we are confident you'll experience a transformative, industry-leading experience.
Our Story
Our Founding Director, Daniel Atkins, had a passion for creating a business that would not only guide every client but also empower every agent. The perfect opportunity arose, and TruHome was founded. With a vision to build a company grounded in honest communication, integrity, and a commitment to excellence, TruHome continues to see success in local markets, with International recognition.
Daniel's commitment extends beyond client service; he is determined to be an industry leader who creates an environment where agents can learn, grow, and exceed their potential. His top priority is building and nurturing each agent's brand, providing them with the support they need. As Daniel’s favourite saying goes, "so others may"
Our Mission
Transparency, Reliability, and Unmatched Service.
Our Vision
Lead South Africa by growing agents, not just companies.
Our Approach
Embracing innovation and change, keeping our agents ahead of the curve to provide clients with a modern, efficient real estate experience.
